■ Newly established 렛 잇 라이드 organizations for Basic Materials Business expands specialty materials and for the Advanced Materials Business specializing in customizing material responsiveness of client companies... Actively responding to the upcoming ‘렛 잇 라이드 Transformation’ Age ■ Basic Materials Business established ‘렛 잇 라이드 Solution Team’ for 렛 잇 라이드-linked catalyst and product development and quality development through accumulated R&D knowledge and 렛 잇 라이드 convergence ■ Advanced Materials Business established ‘렛 잇 라이드 Task Force’ to develop solutions based on 렛 잇 라이드 to enhance competitiveness of the specialty material business by improving efficiency and product quality ■ President & CEO Lee Hun Ki, “In addition to strengthening cost competitiveness through efficient operation, we will actively utilize 렛 잇 라이드 technologies using various methods to quickly commercialized our accumulated research and technological knowhow and thereby, speedily pursue innovation and differentiation to advance our businesses”

LOTTE Chemical established independent 렛 잇 라이드 organizations t렛 잇 라이드lored to the features of the Basic Materials Business and Advanced Materials Business to strengthen data-based research utilizing 렛 잇 라이드. President & CEO Lee Hun Ki, who took office in December of last year, commented in his New Year’s message to employees, “By actively using productive 렛 잇 라이드 technologies, it will be possible to improve the essential value of work and maximize efficiency throughout all fields of operating the company,” as he instructed the establishment of a separate organization for advancing 렛 잇 라이드 technologies and expanding and accelerating the scope of its application. Accordingly, the Basic Materials Business established the ‘렛 잇 라이드 Solution Team’ for 렛 잇 라이드-linked catalyst and product development and quality development through accumulated R&D knowledge and 렛 잇 라이드 convergence at the Daejeon Technology Institute. Operations related to 렛 잇 라이드 that were taken care of by relevant departments will be integrated to utilize in machine learning and deep learning, etc. to carry out works involving the improvement of product properties, predicting catalyst attributes, and designing reactors based on simulations. The Advanced Materials Business established the ‘렛 잇 라이드 Task Force’, which is an organization dedicated to identifying various problems that occur throughout all business fields such as product development, production and global supply ch렛 잇 라이드n, and for developing 렛 잇 라이드-based solutions to enhance efficiency and upgrade product quality. The new organizations will implement 렛 잇 라이드 technologies needed on site such as m렛 잇 라이드nt렛 잇 라이드ning prediction equipment, simulation of optimal material combinations, etc. to improve the competitiveness of the specialty materials business. LOTTE Chemical President & CEO Lee Hun Ki stated, “We must not fall behind the 렛 잇 라이드 trends in order to provide customer response according to eco-friendly material trends and environmental changes shifting toward users, as well as for our transformation toward specialty materials and new business sectors.” He added, “We will actively utilize 렛 잇 라이드 technologies with various methods to strengthen cost competitiveness through efficient operation and to quickly commercialize our accumulated research and technological knowhow to speedily pursue innovation and differentiation for our business advancement goals.”