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Corporate Identity

LOTTE Chemical’s corporate brand identity connotates the unique philosophy, core values, and future goals,
while containing the values toward a world of harmony between humans and nature.
Symbol Mark
바카라 에볼루션

The symbol mark of the 바카라 에볼루션 Group is the most important symbolic element that integrates the image of 바카라 에볼루션,
and it contains the vision of Lifetime Value Creator and stands for the pledge to ‘always give new values in every moment of life.’

2Global Network

The logo type visualizes the official name of 바카라 에볼루션 Chemical, and it cannot be used through arbitrary modification for any reason.

Signature
2R&D center
2Research Fields

The symbol mark and logo type are combined and shall be used when officially indicating the 바카라 에볼루션 Chemical company name, and using the symbol mark alone is not allowed.

The 바카라 에볼루션 Chemical CI logo is an intellectual property protected by the Trademark Act and
it may not be arbitrarily altered or used without prior authorization.

2C.I. Download 2Brandbook
Main Color
System
  • 2Advanced Materials
    M100 Y100
    2Hydrogen Energy
    23Go to main text

    2ECOSEED

  • PANTONE 2955C
    2Recycled Materials
    2Company Brochure
    바카라 에볼루션 Chemical Blue

    2ECOSEED

  • PANTONE 368C
    C50 M0 Y100 K0
    2IR Activities & Archive
    바카라 에볼루션 Chemical Green

    2ECOSEED

  • PANTONE 425C
    C48 M29 Y26 K76
    2Annoucement
    2Financial Information

    2ECOSEED

  • 2Credit Rating
    바카라 에볼루션 Chemical Silver

    2ECOSEED

The basic colors of the 바카라 에볼루션 Chemical logo are 바카라 에볼루션 Red, 바카라 에볼루션 Chemical Blue, and 바카라 에볼루션 Chemical Green, and
gray and silver may also be used in a limited fashion for special expressions.

2Corporate Governance

LOTTE Chemical’s brand visual identity was extracted from the elements included in the CI and is composed of three motifs that symbolize
the Three Great Values.It expresses the lofty values of 바카라 에볼루션 Chemical that pursues the fundamental values toward people, the will for new ideas
and innovation, and the aim to contribute in making life more plentiful and throughout all spectrums of the world.
  • People
    Oriented
    Value toward people
    Stability and harmony
    The round diamond-shaped line represents stability and harmony, and the LOTTE Group symbol started from the form of the LOTTE World Tower ‘base’ and it shows that the basics and center of the LOTTE Chemical business are always directed toward the people.
  • Forward
    Thinking
    Start of innovation
    Products and technology
    The form from the point of the L-line is the start point of new ideas and it symbolizes continuous innovation toward leading products and technologies. The signature blue color of the 바카라 에볼루션 Chemical CI expresses the identity of the chemical industry and the trust of customers.
  • Life
    Enriching
    2Compliance 바카라 에볼루션
    and sustainable future
    The Green Leaf contains the will to protect people and the environment while aiming for harmony with various values. The filling with green color by expanding from a line to a plane symbolizes abundant life and a sustainable future.
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